Plausible Analytics
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Pricing: Cloud plans start at EUR9/month (Starter), EUR14/month (Growth), EUR19/month (Business), Enterprise custom; self-hosted open source
Features: Cookieless tracking, Real-time analytics, Scroll depth tracking, Funnels, Search Console integration, Self-hosted option, Open source
Integrations: WordPress, Shopify, Zapier
Tags: Privacy-first, Self-hosted, Open source, Cookieless, GDPR compliant, CCPA compliant, Real-time data, Event tracking, Goals, Funnels, Data export, Integrations, Audience insights, User segments
Google Analytics (GA4)
Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.
All website owners, from small businesses to enterprises
Pricing: GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales
Features: Free plan, Real-time analytics, E-commerce tracking, Mobile app analytics, Custom event tracking, Integrations, Data export
Integrations: Google Ads, BigQuery, Shopify
Tags: Privacy-first, GDPR compliant, CCPA compliant, Free plan, Real-time data, E-commerce tracking, App analytics, Event tracking, Behavior analytics, Funnels, Revenue tracking, Audience insights, User segments, Goals, Data export, Integrations, Custom reports, AI Insights, Retention analytics, Cohort analysis, Cross-device tracking, Enterprise