Matomo: pricing, features and alternatives
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Pricing
Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
Deployment
Self-hosted and hosted options
Best for
Businesses and organizations that want full data ownership and privacy compliance
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Company base
- Auckland, New Zealand · Other region
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- No comparable official organization-size figure was publicly disclosed.
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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Matomo added MCP access.
Official source -
Matomo added AI Assistants tracking.
Official source -
Piwik was renamed Matomo.
Official source -
Piwik was founded.
Official source
Key features
- Self-hosted
- Session recordings
- Heatmaps
- A/B testing
- Open source
- GDPR compliant
- E-commerce tracking
- Data export
Important considerations
On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.
Integrations
WordPress, Magento, Google Tag Manager
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
Matomo alternatives
Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.