Google Analytics (GA4)
For All website owners, from small businesses to enterprises
Description
Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.
Features
- Free plan
- Real-time analytics
- E-commerce tracking
- Mobile app analytics
- Custom event tracking
- Integrations
- Data export
Tags
Privacy-first
GDPR compliant
CCPA compliant
Free plan
Real-time data
E-commerce tracking
App analytics
Event tracking
Behavior analytics
Funnels
Revenue tracking
Audience insights
User segments
Goals
Data export
Integrations
Custom reports
AI Insights
Retention analytics
Cohort analysis
Cross-device tracking
Enterprise
Pricing
GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales
Links & Integrations
- Documentation
- Integrations: Google Ads, BigQuery, Shopify
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