Wix Analytics: pricing, features and alternatives
Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Pricing
Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription
Deployment
Vendor-hosted cloud
Best for
Wix site owners who want integrated website and business analytics
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Company base
- Tel Aviv, Israel · Other region
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- 4,622 employees · operator, as of 31 Dec 2025
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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Wix Analytics added recommended actions in the GEO overview.
Official source -
Wix Analytics added AI Visibility Overview.
Official source -
Wix was founded.
Official source
Key features
- Built into Wix
- Traffic and sales overviews
- Real-time visitor feed
- Behavior reports
- Session recordings
- AI analytics assistant
- AI visibility overview
- Industry benchmarking
- Custom and scheduled reports
- CSV export
Important considerations
Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.
Integrations
Wix SEO, Wix Email Marketing
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
Wix Analytics alternatives
Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.