Wix Analytics: pricing, features and alternatives

Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.

Pricing

Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions.

Deployment

Vendor-hosted cloud

Best for

Wix site owners who want integrated website and business analytics

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026

Operator: Wix.com Ltd.; Independent public company; Official source — Wix.com Ltd.
Company base: Tel Aviv, Israel · Other region; Company location does not show where customer data is stored or which privacy laws apply.; Official source
Organization scale: 4,622 employees · operator, as of 31 Dec 2025; The figure covers the stated organization, not the product team or its support capacity.; Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

19 Feb 2026
Wix Analytics added recommended actions in the GEO overview.
Official source
16 Jul 2025
Wix Analytics added AI Visibility Overview.
Official source
2006
Wix was founded.
Official source

Visit official website Documentation

Key features

Built into Wix
Traffic and sales overviews
Real-time visitor feed
Behavior reports
Session recordings
AI analytics assistant
AI visibility overview
Industry benchmarking
Custom and scheduled reports
CSV export

Important considerations

Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.

Integrations

Wix SEO, Wix Email Marketing

Capabilities

Free plan Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Goals Data export Integrations Custom reports AI insights Retention analytics Cross-device tracking

Fact check

We checked this information against official vendor sources on 2026-09-30. Official source

Wix Analytics alternatives

Compare Wix Analytics vs Google Analytics (GA4) Compare Wix Analytics vs Mixpanel Compare Wix Analytics vs Heap

Google Analytics (GA4)

Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.

Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics+13 more

Best for: All website owners, from small businesses to enterprises

Pricing: GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales

Mixpanel

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics+16 more

Best for: Growth teams and product managers who need detailed user behavior insights

Pricing: Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom

Heap

An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics+17 more

Best for: Product teams and marketers who want automatic tracking and user behavior insights

Pricing: Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons