Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Use Wix Analytics for reports connected to your Wix site's business data. Add GA4 if you also need Google's website and app measurement. You can use both, but give each report a clear purpose.
The Google Analytics integration is free, but Google requires a Premium Wix site with a connected domain. Check these prerequisites before treating GA4 as a zero-cost addition to a free Wix site.
Do not expect identical totals. Wix uses site transaction data for sales reports, while GA4 relies on collected events. Bot filtering and event collection also differ. Compare the same period and metric definition before investigating a gap.
All website owners, from small businesses to enterprises
Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.
Wix site owners who want integrated website and business analytics
Important considerations: Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.
| Attribute | Google Analytics (GA4) | Wix Analytics |
|---|---|---|
| Overview | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | All website owners, from small businesses to enterprises | Wix site owners who want integrated website and business analytics |
| Operator | Google LLC Subsidiary of Alphabet Inc. | Wix.com Ltd. Independent public company |
| Company base | Mountain View, United States · United States | Tel Aviv, Israel · Other region |
| Organization scale | 190,820 employees · parent company, as of 31 Dec 2025 | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations | Google Ads, BigQuery, Shopify | Wix SEO, Wix Email Marketing |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Google Analytics (GA4) | Wix Analytics |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| Goals | Listed | Listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Listed | Listed |