Identity method
Check how each platform joins activity, which identifiers it needs, and what happens before a visitor signs in.
Compare analytics platforms: Cross-device tracking
These platforms match every selected filter. Compare their verified pricing, deployment options, capabilities, and key tradeoffs.
18 matching platforms
How to choose a platform for Cross-device tracking
Cross-device reports try to connect activity across browsers, devices, or apps. Compare the identity method, the channels covered, and the controls available to your team.
Channel coverage
Confirm that the platform covers the web and app sources in your journey and supports the integrations you use.
Governance and limits
Review consent, access, retention, and deletion controls, then read the documented limits of the matching method.
Compare tools for Cross-device tracking at a glance
Use verified pricing, deployment, product fit, and key tradeoffs to make a shortlist. Open a platform for its complete fact check.
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| Platform | Pricing | Deployment | Best for | Key tradeoff | Details |
|---|---|---|---|---|---|
| Mixpanel | Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | Vendor-hosted cloud | Growth teams and product managers who need detailed user behavior insights | Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | Details |
| Matomo | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Self-hosted and hosted options | Businesses and organizations that want full data ownership and privacy compliance | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. | Details |
| Google Analytics (GA4) | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales | Vendor-hosted cloud | All website owners, from small businesses to enterprises | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. | Details |
| Heap | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons | Vendor-hosted cloud | Product teams and marketers who want automatic tracking and user behavior insights | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. | Details |
| Amplitude | Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Vendor-hosted cloud | Growth teams and product managers who need advanced product analytics | Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | Details |
| Umami | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. | Self-hosted and hosted options | Tech-savvy users and businesses prioritizing privacy and simplicity | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. | Details |
| Smartlook | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. | Vendor-hosted cloud | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. | Details |
| Mouseflow | Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom | Vendor-hosted cloud | Marketers and product teams needing detailed user behavior insights | Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. | Details |
| Woopra | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom | Vendor-hosted cloud | Product and marketing teams needing customer journey insights | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. | Details |
| Wix Analytics | Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions. | Vendor-hosted cloud | Wix site owners who want integrated website and business analytics | Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies. | Details |
| FullStory | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Vendor-hosted cloud | Mid-to-large product teams and UX researchers | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Details |
| Microsoft Clarity | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Vendor-hosted cloud | Website owners, marketers, and product teams that need free session replay and heatmaps | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Details |
| Piwik PRO | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Vendor-hosted cloud | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Details |
| LogRocket | Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment | Self-hosted and hosted options | Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics | Cost scales with captured sessions and configuration. Self-hosting is an Enterprise option rather than a free community edition; Galileo AI and enterprise controls depend on packaging. | Details |
| Contentsquare | Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging | Vendor-hosted cloud | Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps | Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost. | Details |
| Usermaven | Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed. | Self-hosted and hosted options | Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service | The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote. | Details |
| Pendo | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days | Vendor-hosted cloud | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. | Details |
| Glassbox | Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams | Self-hosted and hosted options | Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment | There is no public entry price or self-service free plan. Scope, replay sampling, session volume, retention, modules, and cloud, hybrid, or on-premises deployment are determined during sales packaging. | Details |
Popular analytics comparisons
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.
Best for: Growth teams and product managers who need detailed user behavior insights
Pricing: Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Best for: Businesses and organizations that want full data ownership and privacy compliance
Pricing: Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.
Best for: All website owners, from small businesses to enterprises
Pricing: GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.
Best for: Product teams and marketers who want automatic tracking and user behavior insights
Pricing: Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.
Best for: Growth teams and product managers who need advanced product analytics
Pricing: Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom
An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Best for: Tech-savvy users and businesses prioritizing privacy and simplicity
Pricing: Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Best for: Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Pricing: No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.
Best for: Marketers and product teams needing detailed user behavior insights
Pricing: Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom
A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.
Best for: Product and marketing teams needing customer journey insights
Pricing: Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom
Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Best for: Wix site owners who want integrated website and business analytics
Pricing: Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions.
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.
Best for: Mid-to-large product teams and UX researchers
Pricing: Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based
Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.
Best for: Website owners, marketers, and product teams that need free session replay and heatmaps
Pricing: Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation.
Best for: Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Pricing: Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually
An AI-assisted digital experience platform that connects web and mobile session replay with product analytics, frontend errors, network logs, performance monitoring, heatmaps, funnels, surveys, and issue diagnosis.
Best for: Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics
Pricing: Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment
A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds.
Best for: Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps
Pricing: Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging
A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options.
Best for: Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service
Pricing: Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed.
A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights.
Best for: Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance
Pricing: Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days
An enterprise digital experience intelligence platform for web and mobile that combines tagless interaction capture, customer journey and product analytics, session replay, interaction maps, funnels, performance and error analysis, voice-of-customer tools, and AI assistance.
Best for: Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment
Pricing: Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams