Woopra: pricing, features and alternatives
A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.
Pricing
Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom
Deployment
Vendor-hosted cloud
Best for
Product and marketing teams needing customer journey insights
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- Woopra, Inc.
- Subsidiary of Appier Group Inc.
- Official source — Woopra, Inc. Official source — Appier Group Inc.
- Company base
- San Francisco, United States · United States
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- No comparable official organization-size figure was publicly disclosed.
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
-
Woopra added AI-assisted customer-data analysis.
Official source -
Woopra was acquired by Appier.
Official source -
Woopra Customer Journey Analytics launched.
Official source -
Woopra was founded.
Official source
Key features
- Customer journey reports
- People profiles
- Trends and funnels
- Cohort analysis
- Attribution reports
- Analytics Copilot
- Automations
- 30+ integrations
Important considerations
The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.
Integrations
Zapier, Segment
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
Woopra alternatives
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.