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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

VWO: pricing, features and alternatives

A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.

Pricing

Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration

Deployment

Vendor-hosted cloud

Best for

CRO teams, UX researchers, agencies optimizing user experiences

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026
Operator
Wingify Software Private Limited
Subsidiary of Everstone Capital
Official source — Wingify Software Private Limited Official source — Everstone Capital
Company base
Delhi, India · Other region
Company location does not show where customer data is stored or which privacy laws apply.
Official source
Organization scale
at least 450 employees · operator, as of 13 Aug 2026
The figure covers the stated organization, not the product team or its support capacity.
Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

  1. VWO was renamed Wingify.

    Official source

  2. VWO added combined platform with AB Tasty.

    Official source

  3. Wingify was acquired by Everstone Capital.

    Official source

  4. VWO added VWO Copilot.

    Official source

  5. VWO was founded.

    Official source
Visit official website Documentation

Key features

  • A/B and multivariate testing
  • Feature rollouts
  • Session replay
  • Heatmaps
  • Funnels
  • Surveys and polls
  • Personalization
  • Mobile experimentation
  • AI-assisted optimization

Important considerations

VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.

Integrations

Google Analytics, Adobe Analytics, Segment

Capabilities

GDPR compliant CCPA compliant Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls A/B testing Goals Data export Integrations Custom reports AI insights Personalization Enterprise

Fact check

We checked this information against official vendor sources on 2026-08-08. Official source

VWO alternatives

Compare VWO vs PostHog Compare VWO vs Hotjar Compare VWO vs Amplitude

PostHog

A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.

Self-hostedOpen sourceGDPR compliantReal-time dataE-commerce trackingApp analytics+21 more
Best for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain

Pricing: Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers

Hotjar

A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.

GDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingEvent tracking+15 more
Best for: Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows

Pricing: Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom

Amplitude

A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.

GDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics+18 more
Best for: Growth teams and product managers who need advanced product analytics

Pricing: Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom