VWO: pricing, features and alternatives
A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.
Pricing
Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration
Deployment
Vendor-hosted cloud
Best for
CRO teams, UX researchers, agencies optimizing user experiences
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- Wingify Software Private Limited
- Subsidiary of Everstone Capital
- Official source — Wingify Software Private Limited Official source — Everstone Capital
- Company base
- Delhi, India · Other region
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- at least 450 employees · operator, as of 13 Aug 2026
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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VWO was renamed Wingify.
Official source -
VWO added combined platform with AB Tasty.
Official source -
Wingify was acquired by Everstone Capital.
Official source -
VWO added VWO Copilot.
Official source -
VWO was founded.
Official source
Key features
- A/B and multivariate testing
- Feature rollouts
- Session replay
- Heatmaps
- Funnels
- Surveys and polls
- Personalization
- Mobile experimentation
- AI-assisted optimization
Important considerations
VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
Integrations
Google Analytics, Adobe Analytics, Segment
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
VWO alternatives
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.