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PostHog: pricing, features and alternatives

A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.

Pricing

Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers

Deployment

Self-hosted and hosted options

Best for

Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026
Operator
PostHog Inc.
Independent private company
Official source — PostHog Inc. Official source — Independent private company
Company base
Distributed organization
Company location does not show where customer data is stored or which privacy laws apply.
Official source
Organization scale
215 team members · operator, as of 13 Aug 2026
The figure covers the stated organization, not the product team or its support capacity.
Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

  1. PostHog Scouts added feedback-aware reports.

    Official source
  2. PostHog MCP added 44 product tools.

    Official source
  3. PostHog AI launched.

    Official source
  4. PostHog MVP launched.

    Official source
  5. PostHog was founded.

    Official source
Visit official website Documentation

Key features

  • Self-hosted
  • Session recordings
  • A/B testing
  • Feature flags
  • Surveys
  • Open source
  • Real-time analytics
  • Custom event tracking
  • Integrations
  • Data export

Important considerations

Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work.

Integrations

Slack, Zapier, Segment

Capabilities

Fact check

We checked this information against official vendor sources on 2026-08-08. Official source

PostHog alternatives

An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.

Best for: Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics

A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.

Best for: Businesses and organizations that want full data ownership and privacy compliance

A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds.

Best for: Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps