PostHog: pricing, features and alternatives
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
Pricing
Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers
Deployment
Self-hosted and hosted options
Best for
Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- PostHog Inc.
- Independent private company
- Official source — PostHog Inc. Official source — Independent private company
- Company base
- Distributed organization
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- 215 team members · operator, as of 13 Aug 2026
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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PostHog Scouts added feedback-aware reports.
Official source -
PostHog MCP added 44 product tools.
Official source -
PostHog AI launched.
Official source -
PostHog MVP launched.
Official source -
PostHog was founded.
Official source
Key features
- Self-hosted
- Session recordings
- A/B testing
- Feature flags
- Surveys
- Open source
- Real-time analytics
- Custom event tracking
- Integrations
- Data export
Important considerations
Each cloud product is metered separately. The free MIT self-hosted deployment is officially unsupported, with no customer support or guarantees. Only free-plan features are available there; paid-plan features are Cloud-only.
Integrations
Slack, Zapier, Segment
Capabilities
Fact check
We checked this information against official vendor sources on 2026-09-30. Official source
PostHog alternatives
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.
Pricing: 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Pricing: Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds.
Pricing: Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging