Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Matomo ifBusinesses and organizations that want full data ownership and privacy compliance
Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.
Choose PostHog ifDevelopers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain
Important considerations: Each cloud product is metered separately. The free MIT self-hosted deployment is officially unsupported, with no customer support or guarantees. Only free-plan features are available there; paid-plan features are Cloud-only.
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| Attribute | Matomo | PostHog |
|---|---|---|
| Overview | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options. |
| Pricing | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers |
| Deployment | Self-hosted and hosted options | Self-hosted and hosted options |
| Best for | Businesses and organizations that want full data ownership and privacy compliance | Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain |
| Operator | InnoCraft Limited Independent private company | PostHog Inc. Independent private company |
| Company base | Auckland, New Zealand · Other region | Distributed organization |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 215 team members · operator, as of 13 Aug 2026 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. | Each cloud product is metered separately. The free MIT self-hosted deployment is officially unsupported, with no customer support or guarantees. Only free-plan features are available there; paid-plan features are Cloud-only. |
| Integrations | WordPress, Magento, Google Tag Manager | Slack, Zapier, Segment |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Matomo | PostHog |
|---|---|---|
| A/B testing | Listed | Listed |
| AI insights | Not listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Not listed |
| Cohort analysis | Listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Listed | Not listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Not listed | Listed |
| User segments | Listed | Listed |