| Overview |
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options. |
| Pricing |
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain |
| Operator |
OpenPanel AB Independent private company | PostHog Inc. Independent private company |
| Company base |
Stockholm, Sweden · European Union | Distributed organization |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 215 team members · operator, as of 13 Aug 2026 |
| Recent direction |
product analytics Recent official evidence shows a focus on product analytics. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
- Self-hosted
- Session recordings
- A/B testing
- Feature flags
- Surveys
- Open source
- Real-time analytics
- Custom event tracking
- Integrations
- Data export
|
| Important considerations |
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work. |
| Integrations |
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | Slack, Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |