| Overview |
A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
14-day trial; Growth starts at $84/month for 250,000 events, 3 users, and 3 workspaces; Scale starts at $199/month; Enterprise is custom; white-label analytics starts at $49/month | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Self-hosted and hosted options | Self-hosted |
| Best for |
Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
Usermaven Inc.
Independent private company | TIPS4DESIGN SRL
Independent private company |
| Company base |
Lewes, United States · United States | Romania · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Website and product analytics
- Automatic and custom events
- Funnels and customer journeys
- User and account profiles
- Ecommerce and revenue analytics
- Marketing and CRM attribution
- Retention and cohort analysis
- Maven AI reporting
- Scheduled reports
- Agency white-label dashboards
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
There is no permanent free plan. Pricing starts at 250,000 monthly events and can increase automatically with usage; on-premises or private-cloud deployment is an Enterprise option, not a community edition. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
Google Search Console, Google Ads, Meta Ads, HubSpot, Shopify, WordPress, Wix, BigQuery | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |