Define the event
Write down the action, event name, required properties, and identity rule. Check whether you need browser, server, or mobile collection, and whether autocapture covers that action.
Compare analytics platforms: Event tracking
These platforms match every selected filter. Compare their verified pricing, deployment options, capabilities, and key tradeoffs.
44 matching platforms
How to choose a platform for Event tracking
Choose event tracking around a question you need to answer, such as which signup step loses users. Compare how you define events, test their counts, and turn them into funnels or segments.
Test one complete journey
Run a signup or purchase in a test environment. Check timestamps and properties, repeat the request, and confirm how duplicate events are handled before trusting the totals.
Check analysis and cost
Build the funnel or segment you need with the test events. Compare retention, export access, property limits, and what counts toward the bill; a pageview allowance is not always an event allowance.
Compare tools for Event tracking at a glance
Use verified pricing, deployment, product fit, and key tradeoffs to make a shortlist. Open a platform for its complete fact check.
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| Platform | Pricing | Deployment | Best for | Key tradeoff | Details |
|---|---|---|---|---|---|
| UXWizz | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included | Self-hosted | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. | Details |
| Plausible Analytics | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | Self-hosted and hosted options | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Details |
| PostHog | Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers | Self-hosted and hosted options | Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain | Each cloud product is metered separately. The free MIT self-hosted deployment is officially unsupported, with no customer support or guarantees. Only free-plan features are available there; paid-plan features are Cloud-only. | Details |
| Mixpanel | Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | Vendor-hosted cloud | Growth teams and product managers who need detailed user behavior insights | Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | Details |
| Matomo | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Self-hosted and hosted options | Businesses and organizations that want full data ownership and privacy compliance | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. | Details |
| Google Analytics (GA4) | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales | Vendor-hosted cloud | All website owners, from small businesses to enterprises | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. | Details |
| Fathom Analytics | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial | Vendor-hosted cloud | Individuals and businesses seeking simple, privacy-focused analytics | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. | Details |
| Hotjar | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Vendor-hosted cloud | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Details |
| WPLytic | Public plans: $29/month or $99/year for one WordPress site, including updates and support | Self-hosted | WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics. | WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility. | Details |
| Simple Analytics | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom | Vendor-hosted cloud | Website owners who prioritize privacy and simplicity | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. | Details |
| Clicky | Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year | Vendor-hosted cloud | Small to medium-sized businesses looking for affordable real-time analytics | Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. | Details |
| Heap | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons | Vendor-hosted cloud | Product teams and marketers who want automatic tracking and user behavior insights | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. | Details |
| Amplitude | Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Vendor-hosted cloud | Growth teams and product managers who need advanced product analytics | Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | Details |
| Open Web Analytics | Free, open source | Self-hosted | Tech-savvy users who want a free, self-hosted analytics solution | Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Details |
| Countly | Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing. | Self-hosted and hosted options | Developers and product teams who need cross-platform analytics | Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment. | Details |
| GoatCounter | Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Self-hosted and hosted options | Website owners who want simple, privacy-focused analytics | Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | Details |
| Umami | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. | Self-hosted and hosted options | Tech-savvy users and businesses prioritizing privacy and simplicity | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. | Details |
| Smartlook | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. | Vendor-hosted cloud | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. | Details |
| Mouseflow | Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom | Vendor-hosted cloud | Marketers and product teams needing detailed user behavior insights | Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. | Details |
| Statcounter | Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions | Vendor-hosted cloud | Small businesses and bloggers needing simple web analytics | Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus. | Details |
| Inspectlet | Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Vendor-hosted cloud | Marketers and product teams needing detailed user behavior insights | Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | Details |
| Woopra | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom | Vendor-hosted cloud | Product and marketing teams needing customer journey insights | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. | Details |
| Wix Analytics | Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions. | Vendor-hosted cloud | Wix site owners who want integrated website and business analytics | Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies. | Details |
| Lucky Orange | 7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits | Vendor-hosted cloud | SMBs and e-commerce teams needing qualitative and real-time visitor insights | There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra. | Details |
| FullStory | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Vendor-hosted cloud | Mid-to-large product teams and UX researchers | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Details |
| VWO | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration | Vendor-hosted cloud | CRO teams, UX researchers, agencies optimizing user experiences | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. | Details |
| 66analytics | One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included | Self-hosted | Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service | This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license. | Details |
| Microsoft Clarity | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Vendor-hosted cloud | Website owners, marketers, and product teams that need free session replay and heatmaps | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Details |
| OpenReplay | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. | Self-hosted and hosted options | Engineering and product teams that need self-hosted replay, debugging context, and product analytics | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. | Details |
| Piwik PRO | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Vendor-hosted cloud | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Details |
| Crazy Egg | Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available. | Vendor-hosted cloud | Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available. | Details |
| LogRocket | Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment | Self-hosted and hosted options | Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics | Cost scales with captured sessions and configuration. Self-hosting is an Enterprise option rather than a free community edition; Galileo AI and enterprise controls depend on packaging. | Details |
| Contentsquare | Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging | Vendor-hosted cloud | Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps | Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost. | Details |
| Swetrix | Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free. | Self-hosted and hosted options | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | Details |
| Pirsch Analytics | 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Self-hosted and hosted options | Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Details |
| Rybbit | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free | Self-hosted and hosted options | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. | Details |
| OpenPanel | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Self-hosted and hosted options | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Details |
| Usermaven | Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed. | Self-hosted and hosted options | Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service | The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote. | Details |
| Pendo | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days | Vendor-hosted cloud | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. | Details |
| Glassbox | Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams | Self-hosted and hosted options | Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment | There is no public entry price or self-service free plan. Scope, replay sampling, session volume, retention, modules, and cloud, hybrid, or on-premises deployment are determined during sales packaging. | Details |
| Open Analytics | AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. | Self-hosted and hosted options | Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access | The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. | Details |
| Ackee | Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed. | Self-hosted | Developers and website owners who need simple traffic and event reporting on infrastructure they control. | Current releases require Node.js 24 or newer and MongoDB. Your team owns upgrades, availability and security; evaluate its aggregate reports against your funnel and replay requirements. | Details |
| Statable | From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. | Vendor-hosted cloud | Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. | Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. | Details |
| WireBoard | Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom. | Vendor-hosted cloud | Publishers, site owners and agencies that want live traffic dashboards across several websites. | Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set. | Details |
Popular analytics comparisons
A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees.
Best for: Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites
Pricing: Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Best for: Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Pricing: Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
Best for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain
Pricing: Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.
Best for: Growth teams and product managers who need detailed user behavior insights
Pricing: Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Best for: Businesses and organizations that want full data ownership and privacy compliance
Pricing: Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.
Best for: All website owners, from small businesses to enterprises
Pricing: GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales
A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.
Best for: Individuals and businesses seeking simple, privacy-focused analytics
Pricing: Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.
Best for: Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Pricing: Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom
A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Best for: WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Pricing: Public plans: $29/month or $99/year for one WordPress site, including updates and support
A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Best for: Website owners who prioritize privacy and simplicity
Pricing: Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options.
Best for: Small to medium-sized businesses looking for affordable real-time analytics
Pricing: Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.
Best for: Product teams and marketers who want automatic tracking and user behavior insights
Pricing: Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.
Best for: Growth teams and product managers who need advanced product analytics
Pricing: Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom
A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.
Best for: Tech-savvy users who want a free, self-hosted analytics solution
Pricing: Free, open source
A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.
Best for: Developers and product teams who need cross-platform analytics
Pricing: Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.
A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options.
Best for: Website owners who want simple, privacy-focused analytics
Pricing: Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source
An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Best for: Tech-savvy users and businesses prioritizing privacy and simplicity
Pricing: Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Best for: Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Pricing: No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.
Best for: Marketers and product teams needing detailed user behavior insights
Pricing: Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom
A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps.
Best for: Small businesses and bloggers needing simple web analytics
Pricing: Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions
A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics.
Best for: Marketers and product teams needing detailed user behavior insights
Pricing: Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month
A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.
Best for: Product and marketing teams needing customer journey insights
Pricing: Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom
Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Best for: Wix site owners who want integrated website and business analytics
Pricing: Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions.
A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan.
Best for: SMBs and e-commerce teams needing qualitative and real-time visitor insights
Pricing: 7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.
Best for: Mid-to-large product teams and UX researchers
Pricing: Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based
A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.
Best for: CRO teams, UX researchers, agencies optimizing user experiences
Pricing: Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration
Commercial self-hosted web analytics software for PHP and MySQL that combines cookieless traffic reports, goals, visitor profiles, session replay, heatmaps, teams, and optional white-label SaaS controls.
Best for: Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service
Pricing: One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included
Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.
Best for: Website owners, marketers, and product teams that need free session replay and heatmaps
Pricing: Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included
An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing.
Best for: Engineering and product teams that need self-hosted replay, debugging context, and product analytics
Pricing: Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom.
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation.
Best for: Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Pricing: Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually
A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis.
Best for: Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service
Pricing: Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available.
An AI-assisted digital experience platform that connects web and mobile session replay with product analytics, frontend errors, network logs, performance monitoring, heatmaps, funnels, surveys, and issue diagnosis.
Best for: Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics
Pricing: Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment
A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds.
Best for: Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps
Pricing: Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging
A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions.
Best for: Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting
Pricing: Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free.
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option.
Best for: Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay
Pricing: 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing
An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions.
Best for: Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context
Pricing: 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.
Best for: Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics
Pricing: 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free
A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options.
Best for: Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service
Pricing: Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed.
A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights.
Best for: Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance
Pricing: Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days
An enterprise digital experience intelligence platform for web and mobile that combines tagless interaction capture, customer journey and product analytics, session replay, interaction maps, funnels, performance and error analysis, voice-of-customer tools, and AI assistance.
Best for: Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment
Pricing: Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams
An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access.
Best for: Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access
Pricing: AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan.
A small, self-hosted web analytics tool with cookieless traffic statistics, custom actions and a GraphQL API. You run the Node.js application and MongoDB database.
Best for: Developers and website owners who need simple traffic and event reporting on infrastructure they control.
Pricing: Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed.
A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools.
Best for: Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.
Pricing: From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget.
A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Best for: Publishers, site owners and agencies that want live traffic dashboards across several websites.
Pricing: Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.