Define the event
Write down the action, event name, required properties, and identity rule. Check whether you need browser, server, or mobile collection, and whether autocapture covers that action.
Compare analytics platforms: Event tracking
These platforms match every selected filter. Compare their verified pricing, deployment options, capabilities, and key tradeoffs.
41 matching platforms
How to choose a platform for Event tracking
Choose event tracking around a question you need to answer, such as which signup step loses users. Compare how you define events, test their counts, and turn them into funnels or segments.
Test one complete journey
Run a signup or purchase in a test environment. Check timestamps and properties, repeat the request, and confirm how duplicate events are handled before trusting the totals.
Check analysis and cost
Build the funnel or segment you need with the test events. Compare retention, export access, property limits, and what counts toward the bill; a pageview allowance is not always an event allowance.
Compare tools for Event tracking at a glance
Use verified pricing, deployment, product fit, and key tradeoffs to make a shortlist. Open a platform for its complete fact check.
| Platform | Pricing | Deployment | Best for | Key tradeoff | Details |
|---|---|---|---|---|---|
| UXWizz | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included | Self-hosted | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. | Details |
| Plausible Analytics | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | Self-hosted and hosted options | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Details |
| PostHog | Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers | Self-hosted and hosted options | Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain | Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work. | Details |
| Mixpanel | Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | Vendor-hosted cloud | Growth teams and product managers who need detailed user behavior insights | Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | Details |
| Matomo | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Self-hosted and hosted options | Businesses and organizations that want full data ownership and privacy compliance | On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. | Details |
| Google Analytics (GA4) | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales | Vendor-hosted cloud | All website owners, from small businesses to enterprises | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. | Details |
| Fathom Analytics | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial | Vendor-hosted cloud | Individuals and businesses seeking simple, privacy-focused analytics | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. | Details |
| Hotjar | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Vendor-hosted cloud | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Details |
| WPLytic | Public plans: $29/month or $99/year for one WordPress site, including updates and support | Self-hosted | WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics. | WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility. | Details |
| Simple Analytics | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom | Vendor-hosted cloud | Website owners who prioritize privacy and simplicity | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. | Details |
| Clicky | Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year | Vendor-hosted cloud | Small to medium-sized businesses looking for affordable real-time analytics | Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. | Details |
| Heap | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons | Vendor-hosted cloud | Product teams and marketers who want automatic tracking and user behavior insights | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. | Details |
| Amplitude | Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Vendor-hosted cloud | Growth teams and product managers who need advanced product analytics | Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | Details |
| Open Web Analytics | Free, open source | Self-hosted | Tech-savvy users who want a free, self-hosted analytics solution | Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Details |
| Countly | Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom | Self-hosted and hosted options | Developers and product teams who need cross-platform analytics | Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost. | Details |
| GoatCounter | Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Self-hosted and hosted options | Website owners who want simple, privacy-focused analytics | Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | Details |
| Umami | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom | Self-hosted and hosted options | Tech-savvy users and businesses prioritizing privacy and simplicity | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. | Details |
| Smartlook | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. | Vendor-hosted cloud | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. | Details |
| Mouseflow | Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom | Vendor-hosted cloud | Marketers and product teams needing detailed user behavior insights | Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. | Details |
| Statcounter | Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions | Vendor-hosted cloud | Small businesses and bloggers needing simple web analytics | Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus. | Details |
| Inspectlet | Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Vendor-hosted cloud | Marketers and product teams needing detailed user behavior insights | Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | Details |
| Woopra | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom | Vendor-hosted cloud | Product and marketing teams needing customer journey insights | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. | Details |
| Wix Analytics | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription | Vendor-hosted cloud | Wix site owners who want integrated website and business analytics | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. | Details |
| Lucky Orange | 7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits | Vendor-hosted cloud | SMBs and e-commerce teams needing qualitative and real-time visitor insights | There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra. | Details |
| FullStory | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Vendor-hosted cloud | Mid-to-large product teams and UX researchers | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Details |
| VWO | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration | Vendor-hosted cloud | CRO teams, UX researchers, agencies optimizing user experiences | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. | Details |
| 66analytics | One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included | Self-hosted | Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service | This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license. | Details |
| Microsoft Clarity | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Vendor-hosted cloud | Website owners, marketers, and product teams that need free session replay and heatmaps | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Details |
| OpenReplay | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. | Self-hosted and hosted options | Engineering and product teams that need self-hosted replay, debugging context, and product analytics | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. | Details |
| Piwik PRO | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Vendor-hosted cloud | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Details |
| Crazy Egg | 30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom | Vendor-hosted cloud | Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers. | Details |
| LogRocket | Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment | Self-hosted and hosted options | Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics | Cost scales with captured sessions and configuration. Self-hosting is an Enterprise option rather than a free community edition; Galileo AI and enterprise controls depend on packaging. | Details |
| Contentsquare | Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging | Vendor-hosted cloud | Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps | Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost. | Details |
| Swetrix | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free | Self-hosted and hosted options | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | Details |
| Pirsch Analytics | 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Self-hosted and hosted options | Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Details |
| Rybbit | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free | Self-hosted and hosted options | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. | Details |
| OpenPanel | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Self-hosted and hosted options | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Details |
| Usermaven | 14-day trial; Growth starts at $84/month for 250,000 events, 3 users, and 3 workspaces; Scale starts at $199/month; Enterprise is custom; white-label analytics starts at $49/month | Self-hosted and hosted options | Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service | There is no permanent free plan. Pricing starts at 250,000 monthly events and can increase automatically with usage; on-premises or private-cloud deployment is an Enterprise option, not a community edition. | Details |
| Pendo | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days | Vendor-hosted cloud | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. | Details |
| Glassbox | Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams | Self-hosted and hosted options | Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment | There is no public entry price or self-service free plan. Scope, replay sampling, session volume, retention, modules, and cloud, hybrid, or on-premises deployment are determined during sales packaging. | Details |
| Open Analytics | AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. | Self-hosted and hosted options | Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access | The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. | Details |
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