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Countly: pricing, features and alternatives

A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.

Pricing

Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.

Deployment

Self-hosted and hosted options

Best for

Developers and product teams who need cross-platform analytics

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026
Operator
Countly Ltd
Independent private company
Official source — Countly Ltd Official source — Independent private company
Company base
London, United Kingdom · United Kingdom
Company location does not show where customer data is stored or which privacy laws apply.
Official source
Organization scale
No comparable official organization-size figure was publicly disclosed.
The figure covers the stated organization, not the product team or its support capacity.
Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

  1. Countly Flex added faster analytics engine and capability bundles.

    Official source
  2. Countly Flex launched.

    Official source
  3. Countly added JavaScript web SDK.

    Official source
  4. Countly Community Edition launched.

    Official source
Visit official website Documentation

Key features

  • Web, mobile, and desktop analytics
  • Real-time events
  • User profiles
  • Funnels and retention
  • Crash analytics
  • Journeys
  • Surveys and messaging
  • Self-hosted deployment

Important considerations

Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Integrations

Segment, Zapier

Capabilities

Fact check

We checked this information against official vendor sources on 2026-09-30. Official source

Countly alternatives

A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.

Best for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain

Pricing: Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers

A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.

Best for: Businesses and organizations that want full data ownership and privacy compliance

Pricing: Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately

An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.

Best for: Tech-savvy users and businesses prioritizing privacy and simplicity

Pricing: Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.