Umami: pricing, features and alternatives
An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Pricing
Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
Deployment
Self-hosted and hosted options
Best for
Tech-savvy users and businesses prioritizing privacy and simplicity
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Company base
- San Francisco, United States · United States
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- No comparable official organization-size figure was publicly disclosed.
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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Umami added heatmap reports.
Official source -
Umami added session replay.
Official source -
Umami added retention analysis.
Official source
Key features
- Cookieless web analytics
- Self-hosted and cloud editions
- Real-time traffic
- Custom events
- Funnels and goals
- Revenue reports
- Web Vitals
- Session replay and heatmaps
- Data export
Important considerations
Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
Integrations
WordPress, Vercel
Capabilities
Fact check
We checked this information against official vendor sources on 2026-09-30. Official source
Umami alternatives
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Pricing: Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.
Pricing: 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
Pricing: Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers