Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics
Important considerations: Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.
Tech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team.
| Attribute | OpenPanel | Umami |
|---|---|---|
| Overview | An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom |
| Deployment | Self-hosted and hosted options | Self-hosted and hosted options |
| Best for | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | OpenPanel AB Independent private company | Umami Software, Inc. Independent private company |
| Company base | Stockholm, Sweden · European Union | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | product analytics Recent official evidence shows a focus on product analytics. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
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| Important considerations | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. |
| Integrations | JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | OpenPanel | Umami |
|---|---|---|
| A/B testing | Listed | Not listed |
| AI insights | Listed | Not listed |
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cookieless | Listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Listed |
| Privacy-first | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |
| Web analytics | Listed | Not listed |