Data flow and legal basis
Map identifiers, purposes, subprocessors, transfer routes, retention, and the legal basis for each analytics feature you plan to enable.
Compare analytics platforms: GDPR compliant
These platforms match every selected filter. Compare their verified pricing, deployment options, capabilities, and key tradeoffs.
30 matching platforms
How to choose a platform for GDPR compliant
A GDPR label is a starting point, not a legal conclusion. Compare the data each platform collects, where it is processed, which controls it gives you, and whether specialist tools such as heatmaps or session replay fit your reviewed purpose.
Heatmaps and replay
If you need visual behavior evidence, verify masking, sampling, consent behavior, access controls, deletion, and whether the feature changes the data collected.
Operational proof
Review the DPA and product settings, test deletion and export, document the configuration, and have your privacy owner approve the real deployment.
Compare tools for GDPR compliant at a glance
Use verified pricing, deployment, product fit, and key tradeoffs to make a shortlist. Open a platform for its complete fact check.
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| Platform | Pricing | Deployment | Best for | Key tradeoff | Details |
|---|---|---|---|---|---|
| UXWizz | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included | Self-hosted | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. | Details |
| Plausible Analytics | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | Self-hosted and hosted options | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Details |
| PostHog | Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers | Self-hosted and hosted options | Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain | Each cloud product is metered separately. The free MIT self-hosted deployment is officially unsupported, with no customer support or guarantees. Only free-plan features are available there; paid-plan features are Cloud-only. | Details |
| Mixpanel | Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | Vendor-hosted cloud | Growth teams and product managers who need detailed user behavior insights | Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | Details |
| Matomo | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Self-hosted and hosted options | Businesses and organizations that want full data ownership and privacy compliance | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. | Details |
| Fathom Analytics | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial | Vendor-hosted cloud | Individuals and businesses seeking simple, privacy-focused analytics | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. | Details |
| Hotjar | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Vendor-hosted cloud | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Details |
| WPLytic | Public plans: $29/month or $99/year for one WordPress site, including updates and support | Self-hosted | WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics. | WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility. | Details |
| Simple Analytics | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom | Vendor-hosted cloud | Website owners who prioritize privacy and simplicity | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. | Details |
| Heap | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons | Vendor-hosted cloud | Product teams and marketers who want automatic tracking and user behavior insights | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. | Details |
| Amplitude | Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Vendor-hosted cloud | Growth teams and product managers who need advanced product analytics | Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | Details |
| GoatCounter | Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Self-hosted and hosted options | Website owners who want simple, privacy-focused analytics | Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | Details |
| Umami | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. | Self-hosted and hosted options | Tech-savvy users and businesses prioritizing privacy and simplicity | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. | Details |
| Mouseflow | Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom | Vendor-hosted cloud | Marketers and product teams needing detailed user behavior insights | Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. | Details |
| Woopra | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom | Vendor-hosted cloud | Product and marketing teams needing customer journey insights | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. | Details |
| TWIPLA | 30-day unlimited trial, then Free Forever; Starter starts at $2.99/month or $2.39/month billed yearly, with higher self-serve and custom tiers | Vendor-hosted cloud | Businesses that prioritize data privacy and need advanced analytics tools | Free and low-cost tiers have small pageview, event, replay, heatmap, funnel, poll, and survey allowances. | Details |
| FullStory | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Vendor-hosted cloud | Mid-to-large product teams and UX researchers | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Details |
| VWO | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration | Vendor-hosted cloud | CRO teams, UX researchers, agencies optimizing user experiences | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. | Details |
| 66analytics | One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included | Self-hosted | Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service | This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license. | Details |
| Microsoft Clarity | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Vendor-hosted cloud | Website owners, marketers, and product teams that need free session replay and heatmaps | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Details |
| OpenReplay | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. | Self-hosted and hosted options | Engineering and product teams that need self-hosted replay, debugging context, and product analytics | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. | Details |
| Piwik PRO | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Vendor-hosted cloud | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Details |
| LogRocket | Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment | Self-hosted and hosted options | Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics | Cost scales with captured sessions and configuration. Self-hosting is an Enterprise option rather than a free community edition; Galileo AI and enterprise controls depend on packaging. | Details |
| Swetrix | Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free. | Self-hosted and hosted options | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | Details |
| Pirsch Analytics | 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Self-hosted and hosted options | Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Details |
| Rybbit | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free | Self-hosted and hosted options | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. | Details |
| OpenPanel | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Self-hosted and hosted options | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Details |
| Usermaven | Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed. | Self-hosted and hosted options | Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service | The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote. | Details |
| Glassbox | Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams | Self-hosted and hosted options | Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment | There is no public entry price or self-service free plan. Scope, replay sampling, session volume, retention, modules, and cloud, hybrid, or on-premises deployment are determined during sales packaging. | Details |
| Open Analytics | AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. | Self-hosted and hosted options | Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access | The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. | Details |
Popular analytics comparisons
A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees.
Best for: Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites
Pricing: Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Best for: Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Pricing: Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
Best for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain
Pricing: Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.
Best for: Growth teams and product managers who need detailed user behavior insights
Pricing: Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Best for: Businesses and organizations that want full data ownership and privacy compliance
Pricing: Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.
Best for: Individuals and businesses seeking simple, privacy-focused analytics
Pricing: Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.
Best for: Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Pricing: Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom
A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Best for: WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Pricing: Public plans: $29/month or $99/year for one WordPress site, including updates and support
A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Best for: Website owners who prioritize privacy and simplicity
Pricing: Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.
Best for: Product teams and marketers who want automatic tracking and user behavior insights
Pricing: Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.
Best for: Growth teams and product managers who need advanced product analytics
Pricing: Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom
A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options.
Best for: Website owners who want simple, privacy-focused analytics
Pricing: Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source
An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Best for: Tech-savvy users and businesses prioritizing privacy and simplicity
Pricing: Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.
Best for: Marketers and product teams needing detailed user behavior insights
Pricing: Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom
A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.
Best for: Product and marketing teams needing customer journey insights
Pricing: Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom
A privacy-focused website intelligence suite with cookieless analytics, session recordings, heatmaps, funnels, polls, surveys, company reveal, and AI-assisted reporting.
Best for: Businesses that prioritize data privacy and need advanced analytics tools
Pricing: 30-day unlimited trial, then Free Forever; Starter starts at $2.99/month or $2.39/month billed yearly, with higher self-serve and custom tiers
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.
Best for: Mid-to-large product teams and UX researchers
Pricing: Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based
A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.
Best for: CRO teams, UX researchers, agencies optimizing user experiences
Pricing: Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration
Commercial self-hosted web analytics software for PHP and MySQL that combines cookieless traffic reports, goals, visitor profiles, session replay, heatmaps, teams, and optional white-label SaaS controls.
Best for: Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service
Pricing: One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included
Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.
Best for: Website owners, marketers, and product teams that need free session replay and heatmaps
Pricing: Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included
An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing.
Best for: Engineering and product teams that need self-hosted replay, debugging context, and product analytics
Pricing: Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom.
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation.
Best for: Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Pricing: Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually
An AI-assisted digital experience platform that connects web and mobile session replay with product analytics, frontend errors, network logs, performance monitoring, heatmaps, funnels, surveys, and issue diagnosis.
Best for: Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics
Pricing: Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment
A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions.
Best for: Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting
Pricing: Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free.
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option.
Best for: Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay
Pricing: 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing
An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions.
Best for: Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context
Pricing: 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.
Best for: Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics
Pricing: 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free
A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options.
Best for: Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service
Pricing: Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed.
An enterprise digital experience intelligence platform for web and mobile that combines tagless interaction capture, customer journey and product analytics, session replay, interaction maps, funnels, performance and error analysis, voice-of-customer tools, and AI assistance.
Best for: Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment
Pricing: Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams
An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access.
Best for: Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access
Pricing: AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan.