| Overview |
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Vendor-hosted cloud | Self-hosted |
| Best for |
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
Hotjar Limited Subsidiary of Content Square SAS | TIPS4DESIGN SRL Independent private company |
| Company base |
St Julian's, Malta · European Union | Romania · European Union |
| Organization scale |
at least 190 team members · operator, as of 1 Sep 2021 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
suite consolidation Recent official evidence shows a focus on suite consolidation. | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
Shopify, WordPress | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |