Hotjar: pricing, features and alternatives
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.
Pricing
Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom
Deployment
Vendor-hosted cloud
Best for
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- Hotjar Limited
- Subsidiary of Content Square SAS
- Official source — Hotjar Limited Official source — Content Square SAS
- Company base
- St Julian's, Malta · European Union
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- at least 190 team members · operator, as of 1 Sep 2021
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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Hotjar added Contentsquare all-in-one platform.
Official source -
Hotjar was acquired by Contentsquare.
Official source -
Hotjar was founded.
Official source
Key features
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
Important considerations
Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.
Integrations
Shopify, WordPress
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
Hotjar alternatives
A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees.
A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.
A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.