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Mouseflow: pricing, features and alternatives

A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.

Pricing

Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom

Deployment

Vendor-hosted cloud

Best for

Marketers and product teams needing detailed user behavior insights

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026
Operator
Mouseflow ApS
Independent private company
Official source — Mouseflow ApS
Company base
Copenhagen, Denmark · European Union
Company location does not show where customer data is stored or which privacy laws apply.
Official source
Organization scale
No comparable official organization-size figure was publicly disclosed.
The figure covers the stated organization, not the product team or its support capacity.
Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

  1. Mouseflow MCP added custom skills.

    Official source
  2. Mouseflow MCP Server launched.

    Official source
  3. Mouseflow added Mina AI beta.

    Official source
  4. Mouseflow was founded.

    Official source
Visit official website Documentation

Key features

  • Session replay
  • Click, scroll, and movement heatmaps
  • Conversion funnels
  • Journey analytics
  • Form analytics
  • Friction and error detection
  • Feedback surveys
  • Mina AI

Important considerations

Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.

Integrations

Shopify, WordPress

Capabilities

Fact check

We checked this information against official vendor sources on 2026-08-08. Official source

Mouseflow alternatives

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Best for: Mid-to-large product teams and UX researchers

A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds.

Best for: Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps

A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.

Best for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain