Mixpanel: pricing, features and alternatives
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.
Pricing
Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom
Deployment
Vendor-hosted cloud
Best for
Growth teams and product managers who need detailed user behavior insights
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- Mixpanel, Inc.
- Independent private company
- Official source — Mixpanel, Inc. Official source — Independent private company
- Company base
- San Francisco, United States · United States
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- 235 team members · operator, as of 2 Mar 2025
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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Mixpanel added the Modeling Layer.
Official source -
Mixpanel added the Headless SDK.
Official source -
Mixpanel AI launched.
Official source -
Mixpanel added Dashboards.
Official source -
Mixpanel launched.
Official source
Key features
- Event-based product analytics
- Funnels and flows
- Retention and cohorts
- Session replay
- Autocapture
- Experiments
- Unlimited seats
- Data export
Important considerations
Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features.
Integrations
Segment, Zapier
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
Mixpanel alternatives
A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights.
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.