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Amplitude: pricing, features and alternatives

A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.

Pricing

Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom

Deployment

Vendor-hosted cloud

Best for

Growth teams and product managers who need advanced product analytics

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026
Operator
Amplitude, Inc.
Independent public company
Official source — Amplitude, Inc.
Company base
San Francisco, United States · United States
Company location does not show where customer data is stored or which privacy laws apply.
Official source
Organization scale
780 employees · operator, as of 31 Dec 2025
The figure covers the stated organization, not the product team or its support capacity.
Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

  1. Amplitude added AI Agents.

    Official source
  2. Amplitude added Session Replay.

    Official source
  3. Amplitude was founded.

    Official source
Visit official website Documentation

Key features

  • Product and web analytics
  • Funnels and retention
  • Session replay
  • Heatmaps
  • Experimentation
  • Feature flags
  • AI analysis
  • Guides and surveys

Important considerations

Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.

Integrations

Segment, Zapier

Capabilities

Fact check

We checked this information against official vendor sources on 2026-08-08. Official source

Amplitude alternatives

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

Best for: Growth teams and product managers who need detailed user behavior insights

An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.

Best for: Product teams and marketers who want automatic tracking and user behavior insights

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Best for: Mid-to-large product teams and UX researchers