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Pendo: pricing, features and alternatives

A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights.

Pricing

Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days

Deployment

Vendor-hosted cloud

Best for

Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026
Operator
Pendo.io, Inc.
Independent private company
Official source — Pendo.io, Inc. Official source — Independent private company
Company base
Raleigh, United States · United States
Company location does not show where customer data is stored or which privacy laws apply.
Official source
Organization scale
at least 850 employees · operator, as of 13 Aug 2026
The figure covers the stated organization, not the product team or its support capacity.
Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

  1. Pendo Leo launched.

    Official source
  2. Chisel Labs was acquired by Pendo.

    Official source
  3. Forwrd.ai was acquired by Pendo.

    Official source
  4. Pendo was founded.

    Official source
Visit official website Documentation

Key features

  • Product usage analytics
  • Retroactive page and feature tagging
  • Funnels and paths
  • Retention and portfolio health
  • Session replay
  • In-app guides and resource centers
  • NPS and sentiment surveys
  • Roadmaps and product discovery
  • AI-assisted insights
  • Web and mobile support

Important considerations

Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.

Integrations

Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams

Capabilities

Fact check

We checked this information against official vendor sources on 2026-08-09. Official source

Pendo alternatives

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

Best for: Growth teams and product managers who need detailed user behavior insights

A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds.

Best for: Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps

An AI-assisted digital experience platform that connects web and mobile session replay with product analytics, frontend errors, network logs, performance monitoring, heatmaps, funnels, surveys, and issue diagnosis.

Best for: Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics