OpenPanel: pricing, features and alternatives
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.
Pricing
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free
Deployment
Self-hosted and hosted options
Best for
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- OpenPanel AB
- Independent private company
- Official source — OpenPanel AB Official source — Independent private company
- Company base
- Stockholm, Sweden · European Union
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- No comparable official organization-size figure was publicly disclosed.
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
-
OpenPanel launched.
Official source -
OpenPanel was founded.
Official source
OpenPanel dashboard screenshot
Key features
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
Important considerations
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.
Integrations
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-09. Official source
OpenPanel alternatives
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions.