FullStory: pricing, features and alternatives
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.
Pricing
Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based
Deployment
Vendor-hosted cloud
Best for
Mid-to-large product teams and UX researchers
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- Fullstory, Inc.
- Independent private company
- Official source — Fullstory, Inc. Official source — Independent private company
- Company base
- Atlanta, United States · United States
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- at least 200 employees · operator, as of 5 May 2020
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
-
Fullstory added MCP and StoryAI Agents.
Official source -
Fullstory European headquarters launched.
Official source -
Fullstory was founded.
Official source
Key features
- Session replay
- Heatmaps
- Funnels
- Product analytics
- Error and frustration signals
- Segmentation
- Web and mobile capture
- StoryAI on paid plans
Important considerations
Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.
Integrations
Segment, Salesforce, CRMs, Dev tools
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
FullStory alternatives
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.
Pricing: Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.
Pricing: Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
Pricing: Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers