Microsoft Clarity: pricing, features and alternatives
Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.
Pricing
Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included
Deployment
Vendor-hosted cloud
Best for
Website owners, marketers, and product teams that need free session replay and heatmaps
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Company base
- Redmond, United States · United States
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- 228,000 employees · operator, as of 30 Jun 2025
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
-
Microsoft Clarity added AI bot activity reporting.
Official source -
Microsoft Clarity added AI-platform and paid-AI traffic channel groups.
Official source -
Microsoft Clarity MCP Server launched.
Official source -
Microsoft Clarity launched.
Official source
Key features
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
Important considerations
Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Integrations
Google Analytics, Google Ads, WordPress, Shopify
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
Microsoft Clarity alternatives
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.