Heap vs Microsoft Clarity comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Heap if

Product teams and marketers who want automatic tracking and user behavior insights

Capabilities only listed for Heap

E-commerce tracking Funnels Revenue tracking A/B testing Custom reports Retention analytics Cohort analysis

Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities only listed for Microsoft Clarity

No unique capabilities in the current taxonomy.

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Shared capabilities

GDPR compliant CCPA compliant Free plan Real-time data App analytics Event tracking Behavior analytics Audience insights User segments Session recordings Heatmaps Goals Data export Integrations AI insights Cross-device tracking

Attribute	Heap	Microsoft Clarity
Overview	An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.	Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.
Pricing	Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons	Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Product teams and marketers who want automatic tracking and user behavior insights	Website owners, marketers, and product teams that need free session replay and heatmaps
Operator	Heap Inc. Subsidiary of Content Square SAS	Microsoft Corporation Independent public company
Company base	San Francisco, United States · United States	Redmond, United States · United States
Organization scale	No comparable official organization-size figure was publicly disclosed.	228,000 employees · operator, as of 30 Jun 2025
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Automatic event capture Funnels and journeys Retention analysis Session replay Heatmaps Error analysis Data enrichment Warehouse connections	Always-on session recordings Click, scroll, area, and conversion heatmaps Rage-click and dead-click insights Smart events Session and heatmap summaries Web and mobile app capture Google Analytics integration 40+ filters
Important considerations	Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.	Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Integrations	Segment, Salesforce	Google Analytics, Google Ads, WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Heap	Microsoft Clarity
A/B testing	Listed	Not listed
AI insights	Listed	Listed
App analytics	Listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Listed

Full details: Heap Full details: Microsoft Clarity