| Overview |
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing |
Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Growth teams and product managers who need advanced product analytics | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator |
Amplitude, Inc.
Independent public company | Microsoft Corporation
Independent public company |
| Company base |
San Francisco, United States · United States | Redmond, United States · United States |
| Organization scale |
780 employees · operator, as of 31 Dec 2025 | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Product and web analytics
- Funnels and retention
- Session replay
- Heatmaps
- Experimentation
- Feature flags
- AI analysis
- Guides and surveys
|
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
|
| Important considerations |
Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations |
Segment, Zapier | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |