| Overview |
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing |
Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Mid-to-large product teams and UX researchers | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator |
Fullstory, Inc.
Independent private company | Microsoft Corporation
Independent public company |
| Company base |
Atlanta, United States · United States | Redmond, United States · United States |
| Organization scale |
at least 200 employees · operator, as of 5 May 2020 | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Session replay
- Heatmaps
- Funnels
- Product analytics
- Error and frustration signals
- Segmentation
- Web and mobile capture
- StoryAI on paid plans
|
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
|
| Important considerations |
Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations |
Segment, Salesforce, CRMs, Dev tools | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |