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Piwik PRO: pricing, features and alternatives

A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation.

Pricing

Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually

Deployment

Vendor-hosted cloud

Best for

Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics

Company profile

See who operates the product, where the organization is based, and the scale behind it.

Company facts checked 13 Aug 2026
Operator
Piwik PRO SA
Subsidiary of Cookie Information Group
Official source — Piwik PRO SA
Company base
Wrocław, Poland · European Union
Company location does not show where customer data is stored or which privacy laws apply.
Official source
Organization scale
about 200 team members · operator, as of 13 Aug 2026
The figure covers the stated organization, not the product team or its support capacity.
Official source

How the platform evolved

Follow verified launches, ownership changes, major releases, and pricing changes from official sources.

  1. Piwik PRO added MCP Beta.

    Official source
  2. Customer Data Platform was renamed Data Activation.

    Official source
  3. Piwik PRO launched.

    Official source
Visit official website Documentation

Key features

  • Web and mobile analytics
  • Tag Manager
  • Consent Management Platform
  • Data activation
  • Ecommerce and journey analytics
  • Custom reports and dashboards
  • Heatmaps and clickmaps
  • Anonymous tracking
  • Raw-data API and exports

Important considerations

Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.

Integrations

Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms

Capabilities

Fact check

We checked this information against official vendor sources on 2026-08-08. Official source

Piwik PRO alternatives

A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.

Best for: Businesses and organizations that want full data ownership and privacy compliance

An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.

Best for: Tech-savvy users and businesses prioritizing privacy and simplicity

An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.

Best for: Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics