Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Businesses and organizations that want full data ownership and privacy compliance
Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.
| Attribute | Matomo | Piwik PRO |
|---|---|---|
| Overview | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Businesses and organizations that want full data ownership and privacy compliance | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator | InnoCraft Limited Independent private company | Piwik PRO SA Subsidiary of Cookie Information Group |
| Company base | Auckland, New Zealand · Other region | Wrocław, Poland · European Union |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations | WordPress, Magento, Google Tag Manager | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Matomo | Piwik PRO |
|---|---|---|
| A/B testing | Listed | Not listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Privacy-first | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Listed | Not listed |
| User segments | Listed | Listed |