| Overview |
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing |
Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator |
PostHog Inc.
Independent private company | Umami Software, Inc.
Independent private company |
| Company base |
Distributed organization | San Francisco, United States · United States |
| Organization scale |
215 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | behavior analysis
Recent official evidence shows a focus on behavior analysis. |
| Key features |
- Self-hosted
- Session recordings
- A/B testing
- Feature flags
- Surveys
- Open source
- Real-time analytics
- Custom event tracking
- Integrations
- Data export
|
- Cookieless web analytics
- Self-hosted and cloud editions
- Real-time traffic
- Custom events
- Funnels and goals
- Revenue reports
- Web Vitals
- Session replay and heatmaps
- Data export
|
| Important considerations |
Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work. | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. |
| Integrations |
Slack, Zapier, Segment | WordPress, Vercel |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |