PostHog vs Umami comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose PostHog if

Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain

Capabilities listed only for PostHog in this selection

App analytics Error tracking Surveys A/B testing Data ownership AI insights Cohort analysis Enterprise

Important considerations: Each cloud product is metered separately. The free MIT self-hosted deployment is officially unsupported, with no customer support or guarantees. Only free-plan features are available there; paid-plan features are Cloud-only.

Choose Umami if

Tech-savvy users and businesses prioritizing privacy and simplicity

Capabilities listed only for Umami in this selection

Privacy-first Cookieless CCPA compliant Cross-device tracking

Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.

Shared capabilities

Self-hosted Open source GDPR compliant Real-time data E-commerce tracking Event tracking Free plan Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Heatmaps Goals Data export Integrations Custom reports Retention analytics

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Attribute	PostHog	Umami
Overview	A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.	An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Pricing	Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers	Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain	Tech-savvy users and businesses prioritizing privacy and simplicity
Operator	PostHog Inc. Independent private company	Umami Software, Inc. Independent private company
Company base	Distributed organization	San Francisco, United States · United States
Organization scale	215 team members · operator, as of 13 Aug 2026	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	behavior analysis Recent official evidence shows a focus on behavior analysis.
Key features	Self-hosted Session recordings A/B testing Feature flags Surveys Open source Real-time analytics Custom event tracking Integrations Data export	Cookieless web analytics Self-hosted and cloud editions Real-time traffic Custom events Funnels and goals Revenue reports Web Vitals Session replay and heatmaps Data export
Important considerations	Each cloud product is metered separately. The free MIT self-hosted deployment is officially unsupported, with no customer support or guarantees. Only free-plan features are available there; paid-plan features are Cloud-only.	Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
Integrations	Slack, Zapier, Segment	WordPress, Vercel
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	PostHog	Umami
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Not listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Listed
Enterprise	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Listed	Listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User segments	Listed	Listed

Full details: PostHog Full details: Umami