Open Web Analytics: pricing, features and alternatives
A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.
Pricing
Free, open source
Deployment
Self-hosted
Best for
Tech-savvy users who want a free, self-hosted analytics solution
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Operator
- Open Web Analytics project
- Independent project
- Official source — Open Web Analytics project
- Company base
- Distributed organization
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- No comparable official organization-size figure was publicly disclosed.
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
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Open Web Analytics released 1.8.1.
Official source -
Open Web Analytics released 1.5.0.
Official source -
Open Web Analytics released 1.2.1.
Official source -
Open Web Analytics released 1.0.1.
Official source
Key features
- Self-hosted GPL software
- Pageview and event tracking
- Conversion goals and funnels
- Visitor segmentation
- Click heatmaps
- Visitor paths
- Ecommerce tracking
- WordPress integration
Important considerations
Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Integrations
WordPress
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-08. Official source
Open Web Analytics alternatives
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.