Plausible Analytics
A simple, privacy-friendly, and open-source web analytics platform that emphasizes ease of use and GDPR compliance. It offers cookieless tracking and real-time analytics without compromising user privacy.
Website owners who prioritize privacy and simplicity
Pricing: Free for self-hosted, paid plans for cloud (starting at $9/month)
Features: Cookieless tracking, GDPR compliant, Real-time analytics, Data export, Self-hosted option, Open source
Integrations: WordPress, Shopify, Zapier
Tags: Privacy-first, Self-hosted, Open source, Cookieless, GDPR compliant, CCPA compliant, Real-time data, Event tracking, Goals, Funnels, Data export, Integrations, Audience insights, User segments
Matomo
A powerful, self-hosted web analytics platform that gives users full data ownership and privacy compliance. It offers advanced features like session recordings, heatmaps, and A/B testing, making it ideal for businesses that need control over their data.
Businesses and organizations that want full data ownership and privacy compliance
Pricing: Free for self-hosted, paid for cloud (starting at $29/month)
Features: Self-hosted, Session recordings, Heatmaps, A/B testing, Open source, GDPR compliant, E-commerce tracking, Data export
Integrations: WordPress, Magento, Google Tag Manager
Tags: Privacy-first, Self-hosted, Open source, GDPR compliant, CCPA compliant, Real-time data, E-commerce tracking, App analytics, Event tracking, Behavior analytics, Funnels, Revenue tracking, Audience insights, User segments, Session recordings, Heatmaps, A/B testing, Goals, Data ownership, Data export, Integrations, Custom reports, Retention analytics, Cohort analysis, Cross-device tracking
Google Analytics (GA4)
The industry-standard web analytics platform by Google, offering comprehensive insights into website traffic, user behavior, and marketing performance. It's free for most users but requires careful handling of privacy regulations.
All website owners, from small businesses to enterprises
Pricing: Free, paid for GA 360 (starting at $50,000/year)
Features: Free plan, Real-time analytics, E-commerce tracking, Mobile app analytics, Custom event tracking, Integrations, Data export
Integrations: Google Ads, BigQuery, Shopify
Tags: Privacy-first, GDPR compliant, CCPA compliant, Free plan, Real-time data, E-commerce tracking, App analytics, Event tracking, Behavior analytics, Funnels, Revenue tracking, Audience insights, User segments, Goals, Data export, Integrations, Custom reports, AI Insights, Retention analytics, Cohort analysis, Cross-device tracking, Enterprise