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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Reset
Active filters: revenue tracking, cross-device tracking, custom reports, a/b testing

Compare website analytics platforms with revenue tracking, cross-device tracking, custom reports, a/b testing

The ultimate directory to discover, filter, and compare web analytics platforms. Find the best analytics tool for your needs—privacy, features, price, and more. Alternatives to Google Analytics, Plausible, UXWizz, and beyond!
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Mixpanel

A product analytics platform that provides deep insights into user behavior and product usage. It's popular among growth teams for its ability to track funnels and user engagement.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsA/B testing GoalsData exportIntegrationsCustom reports AI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Growth teams and product managers who need detailed user behavior insights
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Matomo

A powerful, self-hosted web analytics platform that gives users full data ownership and privacy compliance. It offers advanced features like session recordings, heatmaps, and A/B testing, making it ideal for businesses that need control over their data.

Privacy-firstSelf-hostedOpen sourceGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsHeatmapsA/B testing GoalsData ownershipData exportIntegrationsCustom reports Retention analyticsCohort analysisCross-device tracking
Who is it for: Businesses and organizations that want full data ownership and privacy compliance
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Heap

An automatic product analytics platform that captures user behavior without requiring manual event tracking. It's ideal for teams that want to understand user journeys without extensive setup.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsHeatmapsA/B testing GoalsData exportIntegrationsCustom reports AI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Amplitude

A product analytics platform focused on helping growth teams understand user behavior and optimize product experiences. It offers advanced features like AI-driven insights and cohort analysis.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsA/B testing GoalsData exportIntegrationsCustom reports AI InsightsRetention analyticsCohort analysisCross-device tracking Personalization
Who is it for: Growth teams and product managers who need advanced product analytics

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