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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Enterprise Market intelligence Competitive analysis Reset
Active filters: event tracking, gdpr compliant, goals, a/b testing, user segments

Compare website analytics platforms with event tracking, gdpr compliant, goals, a/b testing, user segments

The ultimate directory to discover, filter, and compare web analytics platforms. Browse 7 matching tools for privacy, features, price, and product fit.
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UXWizz

A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees.

Privacy-firstSelf-hostedGDPR compliant CCPA compliantReal-time dataEvent tracking Behavior analyticsFunnelsError trackingAudience insightsUser segments Session recordingsHeatmapsA/B testing Goals Data ownershipData exportIntegrationsCustom reportsAI InsightsAd blocker safe
Who is it for: Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites
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PostHog

A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.

Privacy-firstSelf-hostedOpen sourceGDPR compliant Real-time dataE-commerce trackingApp analyticsEvent tracking Free planBehavior analyticsFunnelsRevenue trackingError trackingAudience insightsUser segments Session recordingsHeatmapsSurveysA/B testing Goals Data ownershipData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisEnterprise
Who is it for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain
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Mixpanel

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

Privacy-firstGDPR compliant CCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent tracking Behavior analyticsFunnelsRevenue trackingAudience insightsUser segments Session recordingsA/B testing Goals Data exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Growth teams and product managers who need detailed user behavior insights
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Matomo

A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.

Privacy-firstSelf-hostedOpen sourceGDPR compliant CCPA compliantReal-time dataE-commerce trackingApp analyticsEvent tracking Behavior analyticsFunnelsRevenue trackingAudience insightsUser segments Session recordingsHeatmapsA/B testing Goals Data ownershipData exportIntegrationsCustom reportsRetention analyticsCohort analysisCross-device tracking
Who is it for: Businesses and organizations that want full data ownership and privacy compliance
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Heap

An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.

Privacy-firstGDPR compliant CCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent tracking Behavior analyticsFunnelsRevenue trackingAudience insightsUser segments Session recordingsHeatmapsA/B testing Goals Data exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Amplitude

A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.

Privacy-firstGDPR compliant CCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent tracking Behavior analyticsFunnelsRevenue trackingAudience insightsUser segments Session recordingsA/B testing Goals Data exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device trackingPersonalization
Who is it for: Growth teams and product managers who need advanced product analytics
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VWO

A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.

Privacy-firstGDPR compliant CCPA compliantReal-time dataE-commerce trackingApp analyticsEvent tracking Behavior analyticsFunnelsRevenue trackingAudience insightsUser segments Session recordingsHeatmapsUser feedbackSurveysPollsA/B testing Goals Data exportIntegrationsCustom reportsPersonalization
Who is it for: CRO teams, UX researchers, agencies optimizing user experiences

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