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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Reset
Active filters: cross-device tracking, goals, heatmaps

Compare website analytics platforms with cross-device tracking, goals, heatmaps

The ultimate directory to discover, filter, and compare web analytics platforms. Find the best analytics tool for your needs—privacy, features, price, and more. Alternatives to Google Analytics, Plausible, UXWizz, and beyond!
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Matomo

A powerful, self-hosted web analytics platform that gives users full data ownership and privacy compliance. It offers advanced features like session recordings, heatmaps, and A/B testing, making it ideal for businesses that need control over their data.

Privacy-firstSelf-hostedOpen sourceGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmaps A/B testingGoals Data ownershipData exportIntegrationsCustom reportsRetention analyticsCohort analysisCross-device tracking
Who is it for: Businesses and organizations that want full data ownership and privacy compliance
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Heap

An automatic product analytics platform that captures user behavior without requiring manual event tracking. It's ideal for teams that want to understand user journeys without extensive setup.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmaps A/B testingGoals Data exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Smartlook

A behavior analytics platform that provides session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingError trackingAudience insightsUser segmentsSession recordingsHeatmaps User feedbackSurveysPollsGoals Data exportIntegrationsCustom reportsRetention analyticsCross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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Mouseflow

A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmaps Goals Data exportIntegrationsCustom reportsRetention analyticsCross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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FullStory

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmaps Goals Data exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Mid-to-large product teams and UX researchers

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