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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Reset
Active filters: custom reports, a/b testing

Compare website analytics platforms with custom reports, a/b testing

The ultimate directory to discover, filter, and compare web analytics platforms. Find the best analytics tool for your needs—privacy, features, price, and more. Alternatives to Google Analytics, Plausible, UXWizz, and beyond!
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UXWizz

A self-hosted web analytics platform with advanced features like heatmaps, session recordings, A/B testing, and AI insights. It's designed for users who want a comprehensive analytics solution without relying on third-party services.

Privacy-firstSelf-hostedGDPR compliantCCPA compliantReal-time dataEvent trackingBehavior analyticsFunnelsError trackingAudience insightsUser segmentsSession recordingsHeatmapsA/B testing GoalsData ownershipData exportIntegrationsCustom reports AI InsightsAd blocker safe
Who is it for: Website owners who want a self-hosted analytics solution with advanced features
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PostHog

An open-source product analytics platform that combines web analytics, session recording, and feature flags. It's designed for developers and product teams who need deep insights into user behavior and product performance.

Privacy-firstSelf-hostedOpen sourceGDPR compliantReal-time dataE-commerce trackingApp analyticsEvent trackingFree planBehavior analyticsFunnelsRevenue trackingError trackingAudience insightsUser segmentsSession recordingsHeatmapsSurveysA/B testing GoalsData ownershipData exportIntegrationsCustom reports AI InsightsRetention analyticsCohort analysisEnterprise
Who is it for: Developers and product teams who need product analytics and feature flags
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Mixpanel

A product analytics platform that provides deep insights into user behavior and product usage. It's popular among growth teams for its ability to track funnels and user engagement.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsA/B testing GoalsData exportIntegrationsCustom reports AI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Growth teams and product managers who need detailed user behavior insights
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Matomo

A powerful, self-hosted web analytics platform that gives users full data ownership and privacy compliance. It offers advanced features like session recordings, heatmaps, and A/B testing, making it ideal for businesses that need control over their data.

Privacy-firstSelf-hostedOpen sourceGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsA/B testing GoalsData ownershipData exportIntegrationsCustom reports Retention analyticsCohort analysisCross-device tracking
Who is it for: Businesses and organizations that want full data ownership and privacy compliance
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Hotjar

A behavior analytics and user feedback platform that offers heatmaps, session recordings, and surveys. It's popular among marketers and UX teams for understanding user behavior and improving website experiences.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsUser feedbackSurveysPollsA/B testing GoalsData exportIntegrationsCustom reports AI Insights
Who is it for: Marketers and UX teams who need behavior analytics and user feedback
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Heap

An automatic product analytics platform that captures user behavior without requiring manual event tracking. It's ideal for teams that want to understand user journeys without extensive setup.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsA/B testing GoalsData exportIntegrationsCustom reports AI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Amplitude

A product analytics platform focused on helping growth teams understand user behavior and optimize product experiences. It offers advanced features like AI-driven insights and cohort analysis.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsA/B testing GoalsData exportIntegrationsCustom reports AI InsightsRetention analyticsCohort analysisCross-device trackingPersonalization
Who is it for: Growth teams and product managers who need advanced product analytics
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VWO

A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.

Privacy-firstGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsUser feedbackSurveysPollsA/B testing GoalsData exportIntegrationsCustom reports Personalization
Who is it for: CRO teams, UX researchers, agencies optimizing user experiences

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