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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Enterprise Market intelligence Competitive analysis Reset
Active filters: app analytics, revenue tracking, session recordings, user segments

Compare website analytics platforms with app analytics, revenue tracking, session recordings, user segments

The ultimate directory to discover, filter, and compare web analytics platforms. Browse 8 matching tools for privacy, features, price, and product fit.
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PostHog

A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.

Privacy-firstSelf-hostedOpen sourceGDPR compliantReal-time dataE-commerce trackingApp analytics Event trackingFree planBehavior analyticsFunnelsRevenue tracking Error trackingAudience insightsUser segments Session recordings HeatmapsSurveysA/B testingGoalsData ownershipData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisEnterprise
Who is it for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain
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Mixpanel

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordings A/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Growth teams and product managers who need detailed user behavior insights
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Matomo

A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.

Privacy-firstSelf-hostedOpen sourceGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordings HeatmapsA/B testingGoalsData ownershipData exportIntegrationsCustom reportsRetention analyticsCohort analysisCross-device tracking
Who is it for: Businesses and organizations that want full data ownership and privacy compliance
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Heap

An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordings HeatmapsA/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Amplitude

A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordings A/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device trackingPersonalization
Who is it for: Growth teams and product managers who need advanced product analytics
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Smartlook

A behavior analytics platform for web and mobile teams that combines session recordings, heatmaps, funnels, and product analytics add-ons to diagnose friction in user journeys.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue tracking Error trackingAudience insightsUser segments Session recordings HeatmapsUser feedbackSurveysPollsGoalsData exportIntegrationsCustom reportsRetention analyticsCross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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FullStory

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordings HeatmapsGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Mid-to-large product teams and UX researchers
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VWO

A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.

Privacy-firstGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordings HeatmapsUser feedbackSurveysPollsA/B testingGoalsData exportIntegrationsCustom reportsPersonalization
Who is it for: CRO teams, UX researchers, agencies optimizing user experiences

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