Compare website analytics platforms with gdpr compliant, ccpa compliant, cohort analysis, free plan, retention analytics, revenue tracking

The ultimate directory to discover, filter, and compare web analytics platforms. Browse 7 matching tools for privacy, features, price, and product fit.

Mixpanel

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

Who is it for: Growth teams and product managers who need detailed user behavior insights

Google Analytics (GA4)

Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.

Who is it for: All website owners, from small businesses to enterprises

Heap

An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.

Who is it for: Product teams and marketers who want automatic tracking and user behavior insights

Amplitude

A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.

Who is it for: Growth teams and product managers who need advanced product analytics

Statcounter

A free yet reliable web analytics tool offering real-time traffic insights, visitor paths, and conversion tracking.

Privacy-first GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Goals Data export Integrations Custom reports Retention analytics Cohort analysis

Who is it for: Small businesses and bloggers needing simple web analytics

Woopra

A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.

Who is it for: Product and marketing teams needing customer journey insights

FullStory

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Who is it for: Mid-to-large product teams and UX researchers