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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Reset
Active filters: integrations, app analytics

Compare website analytics platforms with integrations, app analytics

The ultimate directory to discover, filter, and compare web analytics platforms. Find the best analytics tool for your needs—privacy, features, price, and more. Alternatives to Google Analytics, Plausible, UXWizz, and beyond!
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PostHog

An open-source product analytics platform that combines web analytics, session recording, and feature flags. It's designed for developers and product teams who need deep insights into user behavior and product performance.

Privacy-firstSelf-hostedOpen sourceGDPR compliantReal-time dataE-commerce trackingApp analytics Event trackingFree planBehavior analyticsFunnelsRevenue trackingError trackingAudience insightsUser segmentsSession recordingsHeatmapsSurveysA/B testingGoalsData ownershipData exportIntegrations Custom reportsAI InsightsRetention analyticsCohort analysisEnterprise
Who is it for: Developers and product teams who need product analytics and feature flags
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Mixpanel

A product analytics platform that provides deep insights into user behavior and product usage. It's popular among growth teams for its ability to track funnels and user engagement.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsA/B testingGoalsData exportIntegrations Custom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Growth teams and product managers who need detailed user behavior insights
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Matomo

A powerful, self-hosted web analytics platform that gives users full data ownership and privacy compliance. It offers advanced features like session recordings, heatmaps, and A/B testing, making it ideal for businesses that need control over their data.

Privacy-firstSelf-hostedOpen sourceGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsA/B testingGoalsData ownershipData exportIntegrations Custom reportsRetention analyticsCohort analysisCross-device tracking
Who is it for: Businesses and organizations that want full data ownership and privacy compliance
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Google Analytics (GA4)

The industry-standard web analytics platform by Google, offering comprehensive insights into website traffic, user behavior, and marketing performance. It's free for most users but requires careful handling of privacy regulations.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsGoalsData exportIntegrations Custom reportsAI InsightsRetention analyticsCohort analysisCross-device trackingEnterprise
Who is it for: All website owners, from small businesses to enterprises
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Heap

An automatic product analytics platform that captures user behavior without requiring manual event tracking. It's ideal for teams that want to understand user journeys without extensive setup.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsA/B testingGoalsData exportIntegrations Custom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Amplitude

A product analytics platform focused on helping growth teams understand user behavior and optimize product experiences. It offers advanced features like AI-driven insights and cohort analysis.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsA/B testingGoalsData exportIntegrations Custom reportsAI InsightsRetention analyticsCohort analysisCross-device trackingPersonalization
Who is it for: Growth teams and product managers who need advanced product analytics
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Countly

A self-hosted product analytics platform that provides insights into user behavior across web and mobile apps. It's popular among developers for its flexibility and open-source nature.

Privacy-firstSelf-hostedOpen sourceFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsUser feedbackError trackingGoalsData exportIntegrations Custom reportsRetention analyticsPersonalization
Who is it for: Developers and product teams who need cross-platform analytics
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Smartlook

A behavior analytics platform that provides session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingError trackingAudience insightsUser segmentsSession recordingsHeatmapsUser feedbackSurveysPollsGoalsData exportIntegrations Custom reportsRetention analyticsCross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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Woopra

A customer journey analytics platform providing real-time insights into user behavior across various touchpoints.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsGoalsData exportIntegrations Custom reportsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product and marketing teams needing customer journey insights
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FullStory

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Privacy-firstGDPR compliantCCPA compliantFree planReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsGoalsData exportIntegrations Custom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Mid-to-large product teams and UX researchers
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VWO

A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.

Privacy-firstGDPR compliantCCPA compliantReal-time dataE-commerce trackingApp analytics Event trackingBehavior analyticsFunnelsRevenue trackingAudience insightsUser segmentsSession recordingsHeatmapsUser feedbackSurveysPollsA/B testingGoalsData exportIntegrations Custom reportsPersonalization
Who is it for: CRO teams, UX researchers, agencies optimizing user experiences

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