Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Adobe Analytics ifLarge enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
Choose Skald ifSite owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.
Important considerations: Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.
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| Attribute | Adobe Analytics | Skald |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial. |
| Pricing | Contact for custom pricing | Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate. |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Large enterprises with complex digital ecosystems | Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic. |
| Operator | Adobe Inc. Independent public company | Space-O Technologies Independent private company |
| Company base | San Jose, United States · United States | Ahmedabad, Gujarat, India · Other region |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | at least 140 team members · operator, as of 26 Oct 2026 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | platform integration Recent official evidence shows a focus on platform integration. |
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| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | Google Search Console, Bing Webmaster Tools |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-10-26. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Adobe Analytics | Skald |
|---|---|---|
| AI insights | Listed | Not listed |
| Audience insights | Listed | Not listed |
| Custom reports | Listed | Not listed |
| Data export | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Free plan | Not listed | Listed |
| Personalization | Listed | Not listed |
| Self-hosted | Not listed | Listed |
| Web analytics | Not listed | Listed |