| Overview |
Self-hosted web analytics with a Go service and SQLite storage. Fusionaly reports visitors, traffic sources, custom events, goals and purchase revenue, with shareable dashboards and a read-only MCP interface. | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. |
| Pricing |
Free and open source under MIT, with no paid tier or software event/site quota. You pay for your server and any external AI client you choose. | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Site owners and developers who can operate their own analytics server and want traffic, goals and revenue in one place. | All website owners, from small businesses to enterprises |
| Operator |
Carlos Castellanos
Independent project | Google LLC
Subsidiary of Alphabet Inc. |
| Company base |
Spain · European Union | Mountain View, United States · United States |
| Organization scale |
1 maintainers · operator, as of 31 Oct 2026 | 190,820 employees · parent company, as of 31 Dec 2025 |
| Recent direction |
operational reliability
Recent official evidence shows a focus on operational reliability. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Visitors, referrers, campaigns and device reports
- Custom events, goals and revenue tracking
- Visitor flows and shared dashboards
- Read-only MCP for external AI clients
|
- Web and app event analytics
- Real-time reports
- E-commerce measurement
- Advertising attribution
- Audience building
- Explorations and funnels
- BigQuery export
- Google Ads integration
|
| Important considerations |
You operate the server and backups. Daily visitor IDs do not identify the same person across days. Support is community-based, with no SLA. Optional AI clients receive the query results they request; self-hosting does not keep those results out of the client. | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. |
| Integrations |
JavaScript, MCP | Google Ads, BigQuery, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-10-31. |
We checked this information against official vendor sources on 2026-08-08. |
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