Matomo vs Skald comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Privacy-first Open source GDPR compliant CCPA compliant Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Heatmaps A/B testing Goals Data ownership Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking Cookieless

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Skald if

Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.

Capabilities listed only for Skald in this selection

Free plan Web analytics

Important considerations: Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.

Shared capabilities

Self-hosted Data export

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Attribute	Matomo	Skald
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate.
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Businesses and organizations that want full data ownership and privacy compliance	Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.
Operator	InnoCraft Limited Independent private company	Space-O Technologies Independent private company
Company base	Auckland, New Zealand · Other region	Ahmedabad, Gujarat, India · Other region
Organization scale	No comparable official organization-size figure was publicly disclosed.	at least 140 team members · operator, as of 26 Oct 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Server-log traffic classification Optional in-page tracking Search Console and Bing reports Optional AI-answer monitoring with a daily cost cap
Important considerations	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.	Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.
Integrations	WordPress, Magento, Google Tag Manager	Google Search Console, Bing Webmaster Tools
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-10-26.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Matomo	Skald
A/B testing	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Not listed
Free plan	Not listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Matomo Full details: Skald