| Overview |
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial. |
| Pricing |
Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate. |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic. |
| Operator |
Plausible Insights OÜ Independent private company | Space-O Technologies Independent private company |
| Company base |
Tartu, Estonia · European Union | Ahmedabad, Gujarat, India · Other region |
| Organization scale |
10 team members · operator, as of 13 Aug 2026 | at least 140 team members · operator, as of 26 Oct 2026 |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
- Server-log traffic classification
- Optional in-page tracking
- Search Console and Bing reports
- Optional AI-answer monitoring with a daily cost cap
|
| Important considerations |
Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim. |
| Integrations |
WordPress, Shopify, Zapier | Google Search Console, Bing Webmaster Tools |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-10-26. |