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Skald vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Skald if

Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.

Capabilities listed only for Skald in this selection

Important considerations: Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

Shared capabilities

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Attribute Skald WireBoard
Overview Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial.A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate.Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment Self-hosted and hosted optionsVendor-hosted cloud
Best for Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.Publishers, site owners and agencies that want live traffic dashboards across several websites.
Operator Space-O Technologies
Independent private company
SwissOps Ltd.
Independent private company
Company base Ahmedabad, Gujarat, India · Other regionRenens, Switzerland · Other region
Organization scale at least 140 team members · operator, as of 26 Oct 2026No comparable official organization-size figure was publicly disclosed.
Recent direction platform integration
Recent official evidence shows a focus on platform integration.
platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Server-log traffic classification
  • Optional in-page tracking
  • Search Console and Bing reports
  • Optional AI-answer monitoring with a daily cost cap
  • Live visitor dashboards and multi-site widgets
  • Custom events, goals and funnels
  • User journeys and UTM campaign reports
  • File, S3 and SFTP exports with schedules
  • REST and live APIs, SDKs and MCP server
  • Optional cookieless tracking mode
Important considerations Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations Google Search Console, Bing Webmaster ToolsWordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check We checked this information against official vendor sources on 2026-10-26. We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeSkaldWireBoard
Custom reports Not listed Listed
Data export Listed Listed
Event tracking Not listed Listed
Free plan Listed Listed
Funnels Not listed Listed
Goals Not listed Listed
Integrations Not listed Listed
Real-time data Not listed Listed
Self-hosted Listed Not listed
Web analytics Listed Listed
Full details: Skald Full details: WireBoard