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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Enterprise Market intelligence Competitive analysis Reset
Active filters: gdpr compliant, ccpa compliant, free plan, revenue tracking, retention analytics

Compare website analytics platforms with gdpr compliant, ccpa compliant, free plan, revenue tracking, retention analytics

The ultimate directory to discover, filter, and compare web analytics platforms. Browse 12 matching tools for privacy, features, price, and product fit.
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Mixpanel

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsA/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analytics Cohort analysisCross-device tracking
Who is it for: Growth teams and product managers who need detailed user behavior insights
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Google Analytics (GA4)

Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsGoalsData exportIntegrationsCustom reportsAI InsightsRetention analytics Cohort analysisCross-device trackingEnterprise
Who is it for: All website owners, from small businesses to enterprises
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Heap

An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsHeatmapsA/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analytics Cohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Amplitude

A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsA/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analytics Cohort analysisCross-device trackingPersonalization
Who is it for: Growth teams and product managers who need advanced product analytics
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Umami

A lightweight, open-source web analytics platform focused on privacy and simplicity. It provides essential insights into website traffic and user behavior without compromising user privacy.

Privacy-firstSelf-hostedOpen sourceCookielessGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsGoalsData exportIntegrationsCustom reportsRetention analytics Cross-device tracking
Who is it for: Tech-savvy users and businesses prioritizing privacy and simplicity
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Smartlook

A behavior analytics platform for web and mobile teams that combines session recordings, heatmaps, funnels, and product analytics add-ons to diagnose friction in user journeys.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Error trackingAudience insightsUser segmentsSession recordingsHeatmapsUser feedbackSurveysPollsGoalsData exportIntegrationsCustom reportsRetention analytics Cross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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Mouseflow

A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsHeatmapsGoalsData exportIntegrationsCustom reportsRetention analytics Cross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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Statcounter

A free yet reliable web analytics tool offering real-time traffic insights, visitor paths, and conversion tracking.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsGoalsData exportIntegrationsCustom reportsRetention analytics Cohort analysis
Who is it for: Small businesses and bloggers needing simple web analytics
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Inspectlet

A web analytics platform providing session recordings, heatmaps, and form analytics to help businesses understand user behavior and optimize their websites.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsHeatmapsUser feedbackSurveysGoalsData exportIntegrationsCustom reportsRetention analytics
Who is it for: Marketers and product teams needing detailed user behavior insights
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Woopra

A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsGoalsData exportIntegrationsCustom reportsRetention analytics Cohort analysisCross-device tracking
Who is it for: Product and marketing teams needing customer journey insights
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Wix Analytics

A built-in analytics layer for Wix websites that surfaces traffic, behavior, and revenue reporting directly inside the Wix business dashboard.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsGoalsData exportIntegrationsCustom reportsRetention analytics Cross-device tracking
Who is it for: Wix website owners needing basic analytics
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FullStory

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Privacy-firstGDPR compliant CCPA compliant Free plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segmentsSession recordingsHeatmapsGoalsData exportIntegrationsCustom reportsAI InsightsRetention analytics Cohort analysisCross-device tracking
Who is it for: Mid-to-large product teams and UX researchers

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