| Overview |
Commercial self-hosted web analytics software for PHP and MySQL that combines cookieless traffic reports, goals, visitor profiles, session replay, heatmaps, teams, and optional white-label SaaS controls. | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. |
| Pricing |
One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service | All website owners, from small businesses to enterprises |
| Operator |
66analytics
Independent project | Google LLC
Subsidiary of Alphabet Inc. |
| Company base |
Distributed organization | Mountain View, United States · United States |
| Organization scale |
1 team members · operator, as of 13 Aug 2026 | 190,820 employees · parent company, as of 31 Dec 2025 |
| Recent direction |
self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Self-hosted PHP and MySQL
- Cookieless lightweight tracking
- Real-time analytics
- Goals and custom events
- Visitor profiles and sessions
- Session replay
- Click and scroll heatmaps
- Teams and shared reports
- CSV, JSON, and PDF export
- White-label SaaS controls
|
- Web and app event analytics
- Real-time reports
- E-commerce measurement
- Advertising attribution
- Audience building
- Explorations and funnels
- BigQuery export
- Google Ads integration
|
| Important considerations |
This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license. | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. |
| Integrations |
REST API, Webhooks, WordPress, Stripe, PayPal | Google Ads, BigQuery, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |