66analytics vs Matomo comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose 66analytics if

Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service

Capabilities listed only for 66analytics in this selection

No unique capabilities in the current taxonomy.

Important considerations: This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license.

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Open source E-commerce tracking App analytics Funnels Revenue tracking A/B testing Retention analytics Cohort analysis Cross-device tracking

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Shared capabilities

Privacy-first Self-hosted Cookieless GDPR compliant CCPA compliant Real-time data Event tracking Behavior analytics Goals Audience insights User segments Session recordings Heatmaps Data ownership Data export Integrations Custom reports

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Attribute	66analytics	Matomo
Overview	Commercial self-hosted web analytics software for PHP and MySQL that combines cookieless traffic reports, goals, visitor profiles, session replay, heatmaps, teams, and optional white-label SaaS controls.	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Pricing	One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
Deployment	Self-hosted	Self-hosted and hosted options
Best for	Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service	Businesses and organizations that want full data ownership and privacy compliance
Operator	66analytics Independent project	InnoCraft Limited Independent private company
Company base	Distributed organization	Auckland, New Zealand · Other region
Organization scale	1 team members · operator, as of 13 Aug 2026	No comparable official organization-size figure was publicly disclosed.
Recent direction	self-hosted expansion Recent official evidence shows a focus on self-hosted expansion.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Self-hosted PHP and MySQL Cookieless lightweight tracking Real-time analytics Goals and custom events Visitor profiles and sessions Session replay Click and scroll heatmaps Teams and shared reports CSV, JSON, and PDF export White-label SaaS controls	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export
Important considerations	This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license.	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.
Integrations	REST API, Webhooks, WordPress, Stripe, PayPal	WordPress, Magento, Google Tag Manager
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	66analytics	Matomo
A/B testing	Not listed	Listed
App analytics	Not listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Listed
Cohort analysis	Not listed	Listed
Cookieless	Listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Listed
E-commerce tracking	Not listed	Listed
Event tracking	Listed	Listed
Funnels	Not listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Self-hosted	Listed	Listed
Session recordings	Listed	Listed
User segments	Listed	Listed

Full details: 66analytics Full details: Matomo