66analytics vs SimilarWeb comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose 66analytics if

Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service

Capabilities only listed for 66analytics

Privacy-first Self-hosted Cookieless GDPR compliant CCPA compliant Real-time data Event tracking Behavior analytics Goals Audience insights User segments Session recordings Heatmaps Data ownership Data export Integrations Custom reports

Important considerations: This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license.

Choose SimilarWeb if

Marketers, businesses, and agencies needing competitive and market insights

Capabilities only listed for SimilarWeb

Web analytics Market intelligence Competitive analysis SEO research

Important considerations: Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package.

Shared capabilities

Attribute	66analytics	SimilarWeb
Overview	Commercial self-hosted web analytics software for PHP and MySQL that combines cookieless traffic reports, goals, visitor profiles, session replay, heatmaps, teams, and optional white-label SaaS controls.	A digital intelligence and competitive research platform that helps teams benchmark traffic, analyze channels, study search visibility, and monitor AI-driven discovery trends.
Pricing	One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included	Free public data is limited; self-service packages are available for individuals and small teams, while premium Web Intelligence and business packages use custom pricing
Deployment	Self-hosted	Vendor-hosted cloud
Best for	Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service	Marketers, businesses, and agencies needing competitive and market insights
Operator	66analytics Independent project	Similarweb Ltd. Independent public company
Company base	Distributed organization	Givatayim, Israel · Other region
Organization scale	1 team members · operator, as of 13 Aug 2026	1,000 employees · operator, as of 31 Dec 2025
Recent direction	self-hosted expansion Recent official evidence shows a focus on self-hosted expansion.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Self-hosted PHP and MySQL Cookieless lightweight tracking Real-time analytics Goals and custom events Visitor profiles and sessions Session replay Click and scroll heatmaps Teams and shared reports CSV, JSON, and PDF export White-label SaaS controls	Estimated website traffic Audience and geography analysis Channel and referral analysis Keyword and SERP research Competitive benchmarking AI search visibility Historical market data APIs and data feeds
Important considerations	This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license.	Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package.
Integrations	REST API, Webhooks, WordPress, Stripe, PayPal	API
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	66analytics	SimilarWeb
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Competitive analysis	Not listed	Listed
Cookieless	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Listed	Not listed
Event tracking	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Market intelligence	Not listed	Listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Self-hosted	Listed	Not listed
SEO research	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: 66analytics Full details: SimilarWeb